Logo Applications and Registrations

Trademark applications (and registrations) provide you with numerous to protect your business and investment; in realization they will become your most valuable business asset. There is a type of misconception that registering a company, purchasing the domain names and registering for tax purposes provides you the actual use of legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.

Questions often arise to whether to register a signature. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights to use the company trademark for that specific goods and services, both in the offline and online environments; affording the business the capability to stop others from via your brand and potentially damaging the reputation of enterprise enterprise.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of policy. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories readily.

It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect vehicles and business conception around australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Objection Reply Online Filing India re the instrument. However, objections are rare and the most of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval being the exclusive user with the specified trademark for all the different goods and services inked under the application.